(Adnkronos) – Corona creates a powerful global visual made from plastic diverted from our oceans
LONDON, June 8, 2022 /PRNewswire/ — Today on World Oceans Day, Corona, an AB InBev global brand, brings its industry-leading net zero plastic footprint* standing to life with an arresting visual installation. The brand unveiled a written letter created from ocean bound plastic with the unifying message, “Imagine a World Free of Plastic” to illustrate the global scale of the ongoing environmental crisis. The plastic used in the exhibit is made from materials pulled from global beach clean-ups conducted by Corona and its partners.
The installation calls attention to the 300 million tons of plastic that enter our oceans every year and make up over 80% of all marine debris.** (IUCN, 2021). The following markets recreated the Mexico plastic letter with ocean plastic from their local waterways/oceans: Brazil, Chile, Dominican Republic, Germany, Canary Islands, Italy and Puerto Rico.
“World Oceans Day is an opportunity to reflect and understand the human impact on vital natural resources. With Corona’s long-standing history of protecting paradise, we needed to send an important message to the world,” said Felipe Ambra, Global Corona Vice President. “We created this plastic letter installation to highlight that it’s time for action, not just words. We must act urgently to continue to protect our oceans from daily plastic pollution, and we hope this visual inspires others to reevaluate the role and impact they can have.”
In addition to the plastic letter, Corona has made significant strides to combat marine plastic pollution in innovative new ways. For Global Recycling Day this year, Corona hosted the first ever Global Fishing Tournament in China, Brazil, Israel, South Africa, Colombia and Mexico that removed nearly 10 tons of plastic debris from the ocean and supported local fishing communities. In Germany, Corona created a clever returnable crate program that utilizes over 90% of recycled plastic to avoid producing virgin plastic. To date, Corona has conducted over 1,400 clean-ups, engaged over 68,000 volunteers, and collected plastic waste from more than 44 million square meters of beach.
“What’s important to note is that the plastic we recovered is not local to Mexico. It’s plastic that comes from all over the world and ends up on beaches everywhere through ocean currents,” said Mercedes Guzman, founder of Lamerced, Corona’s beach clean up and recycling partner for the Mexico plastic letter. “Although our work in the field is very difficult, it’s fulfilling to send the message that even though it’s not my plastic, it’s my shared world to protect.”
With the plastic beach letter, Corona continues to support its industry-leading position as the first global beverage brand to achieve a net-zero plastic footprint in 2021. This initiative is part of the brand’s ongoing efforts to recover more plastic from the environment than it releases. Watch how the World Oceans Day plastic letter came to life through Wieden+Kennedy’s short
Visit www.protectparadise.com to learn more about Corona’s sustainability initiatives around plastic pollution.
*AB InBev’s 2021 Environmental, Social & Governance. Report. Retrieved from https://www.ab-inbev.com/assets/pdfs/ABINBEV_ESG_2021_Final.pdf – page 37.
**International Union for Conservation of Nature: IUCN (2021, November). Issues Brief: Marine Plastic Pollution. Retrieved from https://www.iucn.org/resources/issues-briefs/marine-plastic-pollution.
Video – https://www.youtube.com/watch?v=VhBqJAZCVmwPhoto – https://mma.prnewswire.com/media/1835335/World_Oceans_Day.jpgLogo – https://mma.prnewswire.com/media/1835359/Corona_Logo.jpg